Copies of previous UASU student handbooks.

This is your print ad opportunity

This is the UASU Student Handbook

About the Student Handbook

The UASU Student Handbook is a FREE resource distributed to undergraduate students at the University of Alberta by the UASU.

As of 2020, we mail copies of the Handbook to domestic students (addresses in Canada) going into their first year of undergraduate studies during the summer, typically in late July to early August. This makes it a perfect opportunity for you to connect with first-year students before anyone else!

The Handbook is also distributed throughout Week of Welcome to upper-year students, and is available free of charge throughout the school year.

We print thousands of copies each year, and we typically distribute almost every copy we print.

Copies of previous UASU student handbooks.

Why advertise in the student handbook?

The Handbook is designed with students' needs in mind. In addition to a planner, it contains detailed information about the UASU and the university, including key dates.

Many students use their handbooks for the entire academic year, making it an excellent medium to get long-lasting exposure.

Advertisement Information

Want to put your ads in the Student Handbook? Read more about your options below.

Spaces typically start to fill up in March, and usually sell out, so the earlier you inquire the better your options!

photo of a banner ad on an agenda page in the handbook

Banner ads appear in the agenda/day planner portion of the Handbook. Taking up the bottom 3 cm of the page, these ads are particularly impactful for events or initiatives with a seasonal nature. Each agenda page of this section represents one week of the term.

This is the most cost-effective option for advertising in the Student Handbook.

Pictured: a banner ad for InfoLink, our campus information service, appeared at the bottom of the first week of school to help students find their way after Orientation was over.

These ads appear between sections throughout the handbook. With the option to book a full- or half-page, your ad will be nestled among other reference material for students to review regularly throughout the school year.

These are medium-to-high rate ad spaces.

These high-demand locations in the handbook are our top tier for sponsors. The cover ads offer the best opportunity for your brand messaging to be seen, every time a student reaches for their Handbook.

These are premium ad spaces.

  • Front Inner Cover: This is a full-page ad which appears inside the left-hand flap of the handbook when the book is first opened.
  • Back Outer Cover: This is a full-page ad which appears on the outside of the handbook when it is laying face down.
  • Back Inner Cover and Flap: This is a full page ad plus a full-spread ad on the back cover of the Handbook, and serves as a built-in page marker for the everyday user. This ad space is roughly the equivalent space of three full-page ads, with the possibility of being sold separately.

Other ways to include your ad in the Student Handbook include activity pages, such as a colouring page, crossword puzzle, word search, and other activities!

Reach out for more info or to share your ideas. We would love to discuss further with you.

Contact Information

Handbook Sponsorship Coordinator

handbook@uasu.ca