SUTV (Digital Signage)

SUTV: Campus-wide Digital Signage

SUTV is a network of more than 125 digital screens located primarily on the main campus of the University of Alberta.

SUTV was designed to provide up-to-the-minute information to more than 40,000 students on campus, from news and weather to events and services. Screens can be found in all university libraries and residences, in the majority of faculties, and in several other buildings and locations.

SUTV is also an advertising medium for the university and for external businesses. Rates are very cost-effective for our University clients, and our commercial clients tell us our external rates are also competitive. It is a uniquely targetted way to keep students and staff up to date with your organization’s ongoing promotions, services or products.

Please contact us directly for a Rate Card.

For more information, check out our online Media Kit; a letter-sized, printable version can be downloaded here.

Feel free to get in touch with us at or at 780 492 4241.

SUTV specifications and design recommendations

Technical Specifications

  • Your advertisement must be 1150×865 pixels in size and in landscape format (not portrait); we cannot adjust your file if it is the wrong size or format
  • Your file must be a JPEG/JPG (72 ppi, RGB colour space); we cannot accept any other file formats
  • Your file must be less than 5 MB in size

The following image shows how an advert looks on a SUTV screen.

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Design Recommendations

On SUTV, your advert will appear throughout the day, 12 seconds at a time. Remember that someone looking at your ad is trying to remember key information, so you should make that as easy as possible. If you have a lot of text, or your key message is not clear, or if you are asking people to remember long URLs, then your ad may not be effective.

With close to 10 years experience working with SUTV clients, we know what works and what doesn’t:

  • SUTV is a visual medium so consider using photographs or graphics rather than just text.
  • with SUTV, “less is more”. Ads that get a message across with visuals rather than text definitely perform better. You should check how long it takes to read your advert... and if it’s close to 12 seconds, then think about editing it down.
  • try to keep the text to less than 25 words, and keep URLs as short possible.
  • we do not recommend the use of QR codes.

The comparison below shows how an original ad was revised - by the client - at our suggestion.

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Partnering with SUTV

We know that there are many commercial options available for digital signage, but we also know that they are often a "one size fits all" solution, where you - the person with the screens on walls - have little control over the content. Commercial solutions can also be expensive and often require a long-term commitment. SUTV is different.

With SUTV, the Students’ Union has created a “made-on-campus,” student-centric digital signage solution specifically designed for the campus community. In fact it has become the de facto standard for digital signage on campus, and we have partnerships with close to twenty different organizations, including all university libraries and residences, the majority of faculties, and with several other departments and groups.

Our Partners get to design the screen layout they want, they have control over the majority of the screen content... and we give the technology away, and maintain it at no charge.

If you are considering digital signage for the first time, or have underused capacity on existing screens, we should get together. We have considerable technical expertise in deploying and managing digital signage, our solution is entirely web-based, and there are no commercial software or other fees.

To learn more, please get in touch with us at 780.492.4241 or

We have also developed partnerships with other Student Associations, including the main campus of the Northern Alberta Institute of Technology in Edmonton, and SAs in Ontario and in Eastern Canada. To learn more about how SUTV works on external campuses, get in touch with us at

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Students' Union Executive and Administrative Offices
Room 2-900
Students' Union Building
University of Alberta
8900 - 114 Street NW
Edmonton, AB
T6G 2J7