SUTV (Digital Signage)
In the fall of 2010, the U of A Students’ Union installed ten digital screens in the Students’ Union Building, placed to catch the eyes of the close to 25,000 people who pass through the building each day. Known as SUTV, the network was designed to provide up-to-the-minute information to students, with relevant feeds, including news and weather, throughout the day.
It is also designed as an advertising medium: air time on SUTV is available on a first-come, first-served basis. Advertisers can chose to advertise across the whole network, or select specific locations that best suit their needs or their budget.
Rates are extremely cost-effective for our University clients, and feedback from our commercial clients tells us that our external rates are very competitive. SUTV is an excellent and timely way to inform students about upcoming on-campus events, or to promote a business, service or product.
Please contact us directly for a Rate Card.
Since its launch, the network has grown exponentially. At the end of the 2018/19 Winter Term, we had more than 125 screens, making SUTV the effective standard for digital signage on campus.
SUTV advertisement requirements (information for designers)
- Your advertisement must be 1150×865 pixels in size and in landscape format (not portrait); we cannot adjust your file if it is the wrong size or format
- Your file must be a JPEG/JPG (72 ppi, RGB colour space); we cannot accept any other file formats
- Your file must be less than 5 MB in size
The following image shows how an advert appears on a typical SUTV screen.
Our Media Kit has other recommendations with regard to design, word count and so on. But if your advert does not meet the above specifications, we will not be able to run it, and your campaign may be delayed.
Partnering with SUTV
We know that there are many commercial options available for digital signage, but we also know that they typically require a long-term financial commitment, and are often a "one size fits all" solution, where you - the person with the screens on walls - have little control over the content. SUTV is different.
With SUTV , the Students’ Union has created a “made-on-campus” digital signage solution that is specifically designed to meet the needs of the campus community. Our Partners get to design the screen layout they want, they have control over the majority of the screen content... and we give the technology away, and maintain it at no charge.
We have partnerships with about half of all Faculties, and with many university "organizations" including Residences Services, Students Services and the Libraries. The list keeps growing: right now we have more than 125 screens on the Main Campus.
If you are considering digital signage for the first time, or have underused capacity on existing screens, we should get together. We have considerable technical expertise in deploying and managing digital signage, our solution is entirely web-based, and there are no commercial software or other fees.
SUTV is the standard for delivering digital signage on campus. To learn more, please get in touch with us at 780.492.4241 or firstname.lastname@example.org.
Transit and Information Screens
The SU operates a number of Transit Screens on campus, which display bus departure times for different locations. The response to the first Transit Screen in SUB was very positive: a second was installed in Lister Centre, and we have had requests for screens in other locations as well. If you think there's a place on campus that would benefit from a Transit Screen, let us know!
The University of Alberta Students' Union is a member of the Digital Screenmedia Association.
Students' Union Executive and Administrative Offices
Students' Union Building
University of Alberta
8900 - 114 Street NW